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What is the difference between SEO and SEM ?

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Simply SEO (Search Engine Optimization) is when you are ranking on top and get organic traffic. SEM (Social Media Marketing) is brand names and get traffic from any ways that you can create
 
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Just do the google with keyword 'difference in seo and sem' and you will get a broad definition and differences about both SEO and SEM.
 
SEO is search engine optimization. SEO is used to gain organic traffic, in other words natural search traffic that is unpaid.
SEM is search engine marketing and covers pay per click. You pay for the search traffic.
 
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