Is good to work with everything that you need to be automated. Is simplify your copy/paste work.
I'm using it to post on blogs , to post on forums is more simple.
It depends because you have different rules for different blog/forum.
I'm using Gdocs for indexing all I need in the post.
Episode names , actors , descriptions , tags , download links ..etc
At the begining was hard work ... but now I'm satisfied with it!
Cheers!