CPM Fluctuations: Where Do They Come From & What to Do
Disclaimer: the following information might be useful for your CPM campaigns
If you've ever wondered why the volume of impressions that you’re getting is not always the same, here's some good news for you - that’s totally fine!
Why? We have 11 points to prove that!
#1. You started targeting a different kind of traffic – Anti-AdBlock
#2. Your ad frequency is working against you
#3. The placement of the ads can be counterproductive
#4. Completely unexpected situations might come up
#5. Unexpected Technical SEO Challenges
#6. Other Technical Challenges
#7. Your content needs a revamp or a change
#8. Your site category is affected by the season or trends
#9. The traffic quality and types can also cause CPM fluctuations
#10. The traffic GEO can also cause changes in your profit
#11. Advertisers can also cause your CPM to flicker
Want to learn more about the CPM Fluctuations?
Check out our article