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We would like to remind you that Casual Dating is an ideal Smartlink for those who send traffic from sources that prohibit 18+ creatives.
Prelends of this vertical easily pass moderation and provide high profitability. This week's results are especially strong for Norway.
Private offers have been added for the UK, which you will not find anywhere else on the market. The funnel for this country has also been significantly improved.
If you have Facebook traffic and are not working with us yet, please contact your account manager. He will provide you with a link specifically targeted for Facebook traffic.
Attention, partners! We would like to remind you that a unique set of offers, specially tailored for the Indonesian market, is available on our Mainstream smartlink. Pre-landers optimized for this geo deliver high conversion rates for any traffic sources, making it even more effective to work with our smartlink.
iGaming: Canada - one of the most profitable GEOs
We continue our series of articles on verticals and key regions with high eCPMs. This time it's iGaming: we analyze where this vertical generates maximum revenue today and what affiliates should pay attention to.
Canada: $133.2 eCPM and stable growth
This makes the country one of the top GEOs for traffic monetization in this niche.
Main reasons:
Canadians are actively involved in online entertainment, including betting and casinos.
There is a high level of trust in licensed operators.
Affiliates manage to competently build funnels with high conversion rates.
And most importantly: relatively low competition among advertisers compared to Tier-1 markets.
Top 20 Countries by eCPM in iGaming (2025)
Austria — $202.9 Netherlands — $163.2 Australia — $162.4 Canada — $133.2 Switzerland — $128.4 Kuwait — $125.0 Bahrain — $121.1 Greece — $93.9 Germany — $84.1 Spain — $83.2 Poland — $63.1 Yemen — $53.6 Saudi Arabia — $51.1 United Kingdom — $50.9 Azerbaijan — $46.3 Turkey — $31.7 South Africa — $30.4 United States — $27.2 Italy — $26.9 Philippines — $21.1
What Should Affiliates Do?
Choose Canada if you are looking for stable ROI - especially when working with quality traffic and native landings.
Pay attention to AT, NL, AU - eCPMs are even higher there, but competition is also high.
Experiment with approaches and segments within GEO: creatives with live betting, author reviews of casinos, etc.
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Adult Dating: Denmark — a key GEO for effective traffic monetization
We continue our series of articles on verticals and key regions with high eCPM. Today, the focus is on Adult Dating. This is a vertical where approaches, creatives, and traffic sources operate on the edge, but are capable of generating maximum revenue when properly configured.
Denmark: $57.3 eCPM — a country worth paying attention to
In 2025, Denmark became one of the top countries for monetizing Adult Dating traffic. With an eCPM of $57.3, it made it into the top 5 in the world, surpassing even the UK and the US.
Why this is important:
The level of digital awareness among users in Denmark is one of the highest in Europe.
Both pre-landers and direct offers work well, especially in mobile format.
The Danish audience is active, financially capable, and ready to engage when presented with the right offer.
Top 20 Countries by eCPM in Adult Dating (2025) Canada — $68.4 Belgium — $60.3 Australia — $58.8 Denmark — $57.3 Taiwan — $52.8 New Zealand — $52.1 United Kingdom — $47.6 Israel — $44.1 Switzerland — $43.8 Croatia — $42.9 United States — $40.5 Greece — $36.3 Slovenia — $35.7 Indonesia — $34.5 Luxembourg — $33.9 Norway — $32.8 Germany — $30.1 Sweden — $29.4 Austria — $27.6 Finland — $26.2
Conclusion
If you work with the Adult Dating vertical or are testing this niche, Denmark is an underrated but extremely promising market. Good audience response and low competition create ideal conditions for growth. Try combinations with mobile-first creatives, native landing pages, and competent geo-segmentation.
We continue our series of analytical articles, today focusing on Casual Dating. One of the most stable and profitable niches in arbitrage. Switzerland tops the ranking, surpassing Israel, the US, and Australia.
Top 20 GEOs by eCPM in the Casual Dating:
Switzerland — $48.3
Israel — $47.8
United States — $46.5
Australia — $46.2
Austria — $45.7
United Kingdom — $44.6
Denmark — $43.9
Belgium — $37.3
Canada — $35.2
Greece — $33.1
Germany — $31.0
Turkey — $27.9
Netherlands — $26.8
Poland — $26.2
Spain — $23.6
India — $21.4
France — $20.5
Italy — $17.3
Brazil — $14.2
Mexico — $13.1
Why Switzerland?
Casual Dating consistently maintains high monetization rates around the world, but Switzerland shows particularly good results thanks to a combination of several factors:
Wealthy audience – one of the highest per capita incomes in the world.
Mobile engagement — active use of smartphones and online dating services.
Users show high engagement with casual dating offers and are open to registration and subscriptions.
Recommendations for affiliates
Test multi-landing pages and A/B splits — even minor localization can increase CR.
Use the Smartlink format for automatic conversion optimization.
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Top 20 eCPM in Adult Games: Sweden breaks into the top with $45.1
Hello, everyone! Here is the new Weekly Digest on eCPM. If you work in the Adult Games niche, now is the time to take a look at the Swedish market: the country has unexpectedly broken into the top, showing a significant result of $45.1.
Top 20 Countries by eCPM in Adult Games
Austria — $62.7
Poland — $59.1
Italy — $56.1
Denmark — $54.4
Sweden — $45.1
Australia — $44.6
Thailand — $44.2
Spain — $43.7
United Kingdom — $42.9
Germany — $41.8
Switzerland — $40.1
Netherlands — $34.9
Russia — $32.0
United States — $31.5
France — $28.7
Turkey — $22.1
Mexico — $21.3
Malaysia — $20.4
Canada — $17.7
Brazil — $16.5
Tips for affiliates working with Adult Games:
1. Sweden is on the rise — test creatives for the local market.
Use the Swedish language, flags, local memes, and emphasize “European quality.” This gives you +CTR on almost all formats. 2. A/B test by device and time of the day.
In Scandinavia, activity often increases in the evening and on weekends. Check it out: your traffic may show higher conversions between 5 p.m. and 11 p.m. 3. Want explosive conversion?
AI-assisted creative content in provocative scenarios is your secret sauce! Proven: the more explicit the subtext, the hotter the leads! 4. Keep an eye on eCPM not only in top geos.
For example, Poland and Thailand are also in the top right now — if you know how to scale, you can duplicate ad sets there, adapting to the local market. Often, eCPM is higher where competition is lower. 5. Update creatives every 5–7 days (if not earlier)
The adult segment burns out quickly. If your CTR is falling, it's almost certainly time to change your creatives. 6. Don't spend your entire budget up front.
Warm up your campaign, look at conversions, and disable weak placements. Sometimes you can save up to 40% of your budget through quick optimization.
Top 20 Countries in Adult Dating by eCPM: Belgium Holds Strong in the Global Ranking!
We’re continuing our series of vertical performance insights, and this time we’re focusing on the Adult Dating niche. This time it is Belgium with an impressive $54.6 eCPM, it confidently secures a spot in the global top 3. This performance showcases Belgium’s strong user engagement and conversion potential, making it a market that affiliates shouldn’t overlook.
Italy Takes the #1 Spot in the Global TikTok Dating eCPM Ranking!
TikTok is rapidly becoming a key traffic source for dating offers. This time, Italy leads the way, taking the top position worldwide with an impressive $68.5 eCPM. This result highlights how effective the TikTok funnel is for dating in European markets.
Top 20 Countries in Adult Dating by eCPM: Israel in 5th Place!
It’s Friday — which means we have a fresh update of the eCPM ranking in the Adult Dating vertical. This week, the spotlight is on Israel, which secured the 5th position with a result of $48.9 eCPM.
TOP-20 by eCPM in Casual Dating: Greece enters the TOP-3
Every week we’re happy to share fresh rankings and insights across different verticals. This time, Greece has made it into the TOP-3 in Casual Dating for the very first time, with an impressive $44.1 eCPM — which means it’s the right moment to pay closer attention to this market.
TOP-20 countries by eCPM (Casual Dating):
Israel — $54.6 Switzerland — $47.2 Greece — $44.1 Australia — $42.7 Austria — $36.8 USA — $34.6 United Kingdom — $28.4 Belgium — $28.3 Poland — $27.9 Norway — $26.5 Germany — $25.2 Canada — $24.8 Italy — $23.7 Netherlands — $22.6 Spain — $20.1 France — $19.5 Turkey — $19.2 India — $18.4 Indonesia — $17.3
What you should know about this GEO:
Conversions are especially strong among users aged 35+.
The majority of traffic comes from mobile devices.
Casual Dating is a good fit for traffic sources that restrict Adult content.
Users seeking long-term relationships are more likely to complete targeted actions.
TOP-20 by eCPM in Adult Games: Austria Takes Second Place
Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.
TOP-20 Countries by eCPM (Adult Games):
New Zealand — $79.1
Austria — $70.3
Australia — $65.4
Italy — $59.8
USA — $52.6
Canada — $51.8
Belgium — $47.3
France — $45.8
Germany — $41.2
United Kingdom — $37.5
Netherlands — $36.9
Spain — $34.7
Greece — $31.8
Turkey — $29.4
Israel — $26.3
Switzerland — $24.1
Japan — $23.8
Portugal — $19.5
Poland — $16.4
Czech Republic — $13.7
Key patterns:
Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
Adult content is legal in Austria, as long as you comply with advertising platform policies.
Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
The average age is around 42, meaning there’s a large, solvent adult audience.
Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.
Italy — $186.5
Azerbaijan — $180.1
Switzerland — $126.5
Australia — $119.5
Egypt — $87.8
United Kingdom — $61.1
Netherlands — $55.8
Spain — $49.4
GCC — $38.8
Turkey — $37.8
Canada — $34.4
Germany — $33.7
USA — $32.6
Poland — $30.8
Russia — $27.7
France — $25.1
Brazil — $22.2
Austria — $22.0
Sweden — $21.1
Belgium — $19.8
Insights for affiliates:
Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.
In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions.
TOP-20 countries by eCPM (Dating, Facebook Only):
Australia — $92.4
Switzerland — $85.9
New Zealand — $81.8
Norway — $76.1
Canada — $74.3
Denmark — $73.9
Austria — $70.2
United States — $65.7
Germany — $62.5
Belgium — $62.4
Sweden — $59.7
United Kingdom — $45.0
Ireland — $44.5
Czech Republic — $44.4
Netherlands — $36.1
Greece — $28.7
Finland — $26.4
Spain — $23.2
Poland — $21.6
Italy — $20.3
Insights on Dating in Canada
Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.
Today is Friday, which means it’s time for the latest eCPM ratings. In first place is the Cams/Webcam vertical: the US is confidently leading with a result of $79.1. Despite laws and restrictions, interest in live adult content is not declining, but only growing.
TOP-20 countries by eCPM (Cams):
United States — $79.1
Czech Republic — $68.3
Switzerland — $67.4
Germany — $63.9
Israel — $58.1
Slovakia — $56.2
Australia — $49.6
Belarus — $47.1
Belgium — $42.3
France — $39.6
United Kingdom — $35.7
Greece — $32.8
Turkey — $29.6
Italy — $27.5
Poland — $23.1
Sweden — $19.4
Russia — $17.6
Ireland — $14.9
Canada — $12.7
Portugal — $11.4
Insights for affiliates:
Age Verification: Certain states (Utah, Texas, Louisiana, etc.) require ID to access content, and any verification reduces conversion rates, so keep that in mind.
Benefit triggers: In the US, free registration, bonus tokens for newbies, a few free minutes in chat, or discounts on the first private chat work well. Similar C2A can be and should be used in creatives.
Push traffic has been proven to deliver the best results for the cams vertical. Small native notifications appear as personal messages on the user’s device and attract attention without the banner ads’ aggressiveness.
It is very important for the US that all content is written in correct English. Any errors or inaccuracies in translation instantly reduce conversion and trust.
This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.
TOP-20 countries by eCPM (Adult Dating):
Australia — $63.9
New Zealand — $59.1
Canada — $47.6
Denmark — $46.2
Switzerland — $45.3
United Kingdom — $41.6
United States — $41.3
Slovenia — $40.2
Austria — $39.9
Norway — $39.2
Germany — $37.1
Belgium — $35.4
Sweden — $31.8
Croatia — $31.5
Ireland — $29.4
Indonesia — $28.3
Luxembourg — $27.4
Finland — $26.6
Israel — $25.2
Greece — $23.7
Insights for affiliates:
CR is above average with neutral creatives. Aggressive teasers or “adult” banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.
Trick or treat? Happy Halloween, everyone! Friday is here, and we’re back with our eCPM leaders. This week, Italy takes the top spot with a result of $85.9.
TOP-20 Countries by eCPM (Adult Games):
Italy — $85.9
Austria — $78.2
Sweden — $63.7
Slovakia — $62.9
Canada — $58.3
Russia — $56.4
Australia — $54.7
Romania — $48.2
United States — $43.5
Germany — $42.7
United Kingdom — $39.6
France — $38.4
Spain — $35.2
Netherlands — $29.1
Switzerland — $27.6
Croatia — $25.8
Greece — $19.1
Turkey — $16.5
Finland — $14.8
Japan — $13.2
Insights for affiliates:
Italy is on the list of countries where adult advertising is permitted and not overly restricted.
All text on creatives, pre-lands, and landing pages must be in Italian.
According to global data from adult websites, peak traffic occurs between approximately 9 p.m. and 1 a.m.
Demonstrate gameplay in your ads. Instead of a static banner, try a GIF with gameplay.
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