Lijit Pros
- No minimum traffic requirements although quality content is a must. Accepts blogs and free hosted websites also.
- Higher CPM rate compared to most of the publisher network.
- Accepts world-wide traffic.
- Clean ads without any virus/Trojan/redirection.
- Detailed statistics with demographic insights.
Lijit Cons
- Payment Threshold of $25 – which is difficult to reach for small publishers having less than 1000 visits per day.
- Lower fill rate. On an average it is usually around 30%.
- Payments are processed only through Paypal.
Verdict
A proven publisher network with wide varity of advertisers. Low fill rate is a concern, however they make it up with relatively higher eCPM rates. Recommended for publishers with at-least 1000 unique visitors (2000 pageviews) daily, otherwise it would take more than six months to reach the minimum payout threshold of $25.
