Google Chrome's new "IP Protection" will hide users' IP addresses
Google is getting ready to test a new "IP Protection" feature for the Chrome browser that enhances users' privacy by masking their IP addresses using proxy servers.
This seems like it has the potential to be really bad for a lot of webmasters and non-Google advertising platforms. They plan to add a built-in proxy future to Chrome that will hide the user's real IP address. So anything that requires knowing the user's real IP will break or stop working properly. This includes quite a few affiliate programs. It will also make it impossible to ban individual IPs of Chrome users because you'd risk banning entire regions. Of course they are trying to sell this under the guise of "privacy", but in practice anyone using Chrome will just be tunneling all their data through Google, who of course will be logging and tracking everything you do because that's their entire business model. The fact that it can also kill off some competition in the advertising space is just a happy coincidence too I'm sure /s.
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