Should I go or not? Why conferences are useful and why do we attend them
Every September, the season for the autumn conferences begins. Someone is waiting for them, and someone avoids, some love, and others - not very much. And we want to tell you why we go to conferences.
We will consider several options for participation in the conference — there is a definite difference in what capacity you participate — as a participant or as a speaker.
Option one - you are just a visitor
1. A thematic conference is a concentration of people who are doing the same thing as you. Some are already successful, some are not yet, but one way or another, your path in arbitration is similar. You will definitely have something to share with each other. Of course, no one is going to share with you lucrative work ideas (while you are not drunk
), but you can discuss trends and possible direction of development - this is already a lot.
2. You’ll see all the major market players. Within the framework of the conference, on one large platform, you will see all those CPA networks that you hear a lot about, but may not have seen them yet. You can come up, get to know the representatives, find out in what area and under what conditions they work. Of course, you can do all this remotely. For example, our affiliates respond daily to at least 40-50 welcome messages from those webmasters who have not worked with us before, and may not work, but they want to know about us. And that's why Maxim and Stas talk about: affiliate program, offers, how to register and so on. Just think about how long it takes you to decide who to work with. And at a conference in 1 day you collect as much information as in another case you would have collected in a week, and maybe more. Well, then, you must admit, if you are already working, then it is always nice to meet personally the one with whom you communicate so much time in Telegram))
3. If suddenly we are read by representatives of other CPA networks, then this point is for you) Give your employees the opportunity to go to the conference, even if they will not work at the stand. What for? You will meet all the major market players. Someone will call them competitors, we call them colleagues. So, you need to know your colleagues personally. Come and meet. You will be able to assess the potential of other market participants, think about what they are capable of. By assessing the strengths and weaknesses of other companies, you can better navigate your own strengths and weaknesses, you can find your way faster and be more productive.
4. The next item is again for everyone. Use conferences as an entry point into a professional environment. Have you just started working in an affiliate program, or are you a beginner? It doesn't matter, just come to the conference and you will immediately understand the trends in the market and how best to get started. Of course, you should already have theoretical knowledge. Just so that you understand who is talking about what. You can get all the useful information when communicating with different participants in the event. Of course, reports are a useful and integral part of the event. But it is important to understand that a case is not an instruction manual, it is just the practice of a specific person. At the conference, as a rule, they talk about something fresh, but before starting work, anyway - analyze the speaker's approach and adjust the proposed practice to your own realities.
5. All the main party-goers of "our world" gather at conferences. It is difficult to fit into your circle and certainly not the first time. They do not arrive at 10 am and do not queue at the entrance. They come in imposingly, slowly, maybe even after dinner, closer to the after party. But you can still get to know them. Understand who is who and why this person is popular. It is even possible to get hold of his contact if you understand why you need it and how you can use it.
6. Afterparty and preparty are also important components of conferences. What is the advantage of this format? This is not a format))). That is, everyone hangs out together, socializes, drinks, discusses work and more. If you are faced with a question — go to a party or not — definitely go. Sometimes you can learn even more at it than at the conference itself.
7. And one more important point. Most likely, after the conference you will be tired, you will sleep off, digest all the information received. But keep in mind, events of this format are an incredible charge of emotions, inspiration, this is a huge amount of memories until the next conference season.
If you want but are afraid to become a speaker. Who can be a speaker at all? any person who has something to tell about their work. If you have a story to tell but are shy, afraid, unsure of yourself, or have some other reason to avoid speaking at a conference, then here are some reasons why you shouldn't.
1. Being a speaker is a great opportunity to advertise your brand. If you lead a team, some useful service for work, or a cpa network, your presentation can attract a large audience.
2. You build trust in the market. They start to treat you more loyal. Everything that is unknown is scary. And now you have become famous. You are now taken into account both by fellow competitors and potential partners-clients.
3. There are several iconic conferences at which it is important and necessary to be a speaker. This will indicate that you have reached a certain level of trust, most likely, it is not you who volunteers to give a report, but you are invited. So if you are invited - do not refuse.
4. Keep in mind that any preparation for a performance is, first of all, a systematization of your own experience. You prepare, you remember all your achievements, approaches, successful and not so successful. You make a presentation and outline what you will say. It is very important. Most likely, you do not conduct such analysis on a regular basis, but in preparation for the report, you will be able to analyze the results of your work and understand how best to present them.
5. Both for speakers and for ordinary participants, conference — this is an opportunity to always be aware of the latest information at a professional level. You listen, you speak. You can share your opinion on the development of the industry. You can share ideas and test hypotheses for strength. In some situations, the report can become a bomb that will simply blow the minds of the audience, turning the market upside down.
6. And of course, the practice of public speaking is something that many are very afraid of and at the same time expect. If you work in our industry, you already understand how important it is to be able to use your speech. Speaking in front of a large audience provides an opportunity to develop negotiation skills. And this has a positive effect on the successful construction of your own business.
Today, almost every professional field has its own thematic conferences, and ours is no exception. It is these events that very cool and quickly push us and all our work forward, develop the market in which we all work. There are a lot of advantages of participation in any format, you just need to concentrate and know why you are going.
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