If someone had not started the rumor that they were closing, they would have never done anything.
If you had a job where your boss paid you even if you did not go to work, would you go to work? Probably not, without such rumors they would have continued on the same path and continued to get paid while ignoring the uploaders.
Many subscribers have their subscription set to autobill them for the service each month and without this rumor, they would not have emailed angry letters; and therefore they would not change.
Cheers to the rumor starter!
I miss using FF, I wish they would fix the issue so I can go back to using it.