Hey everyone! Sharing something that might be useful if you’re comparing performance across multiple ad networks.
Your CPM numbers might not be telling you the full story.
Here’s the thing: different ad networks don’t always measure impressions the same way. Some count only accepted impressions, others use different reporting bases. Even time zones and GEO detection can vary.
So when you’re comparing CPMs across dashboards, you might actually be comparing different things.
A better way to measure performance is to use a common baseline: revenue per 1,000 impressions you actually sent to each network. And ideally, break it down by segment (GEO × OS × proxy), because the network that performs best overall might not be the best for every slice of traffic.
This is exactly what Kadam Smart Mediation helps with. It compares actual earnings on the same basis and automatically directs each traffic segment toward better-paying sources.
You keep your existing networks, receive payouts directly, and pay 0% mediation fee.
Curious how you guys approach this: do you compare networks by their reported CPMs, or normalize the data first?
Your CPM numbers might not be telling you the full story.
Here’s the thing: different ad networks don’t always measure impressions the same way. Some count only accepted impressions, others use different reporting bases. Even time zones and GEO detection can vary.
So when you’re comparing CPMs across dashboards, you might actually be comparing different things.
A better way to measure performance is to use a common baseline: revenue per 1,000 impressions you actually sent to each network. And ideally, break it down by segment (GEO × OS × proxy), because the network that performs best overall might not be the best for every slice of traffic.
This is exactly what Kadam Smart Mediation helps with. It compares actual earnings on the same basis and automatically directs each traffic segment toward better-paying sources.
You keep your existing networks, receive payouts directly, and pay 0% mediation fee.
Curious how you guys approach this: do you compare networks by their reported CPMs, or normalize the data first?
