Cloaking is a SEO technic to show spider bots a different page than real users. Google doesn't like it if its deceptive, but if its the same content type, then its ok. Usually cloaking scripts have high subscription fees for IP list updates for the latest spider bot IPs, but the software FinalCloak uses a new method to detect bots dynamically and is only a onetime payment. That way traffic can be sent directly to affiliate landing pages, while search engine bots see the "real page" which can now be highly optimized only for search engines to rank higher in the SERPs. This can really help to increase affiliate comissions as users have 1 click less to your affiliate lander, so you can send them directly to the network you are promoting 
