Google Ads makes it easy to switch to data-driven attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used and default attribution for Google Ads campaigns. However, advertisers may be hesitant to change their preferred attribution model due to uncertainty about how it will affect performance.
In a blog post, Google advocates for switching to data-driven attribution, saying advertisers typically experience an increase in conversions compared to their current attribution model. To help more advertisers see similar performance gains, Google is bringing more transparency to how data-driven attribution will impact accounts. Let's see how this is gonna work
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