In 2024, using Google Ads to run gambling campaigns is becoming more difficult but still very profitable. With stricter rules and increased competition, affiliates in this field know that the number of Google Ads accounts they use can greatly impact their traffic volumes and profit levels. But how many accounts do you actually need to maintain consistent traffic flow without getting banned frequently? The team at YeezyPay, which specializes in providing trusted agency accounts for Google Ads, is here to help answer this question.
Google has been making it more challenging to use multiple accounts effectively with their recent updates. Their algorithms are getting smarter and better at detecting and blocking schemes that involve lots of accounts.
With recent updates, Google has made it harder to manage a lot of accounts effectively. Their algorithms are getting smarter at spotting and blocking strategies that use multiple accounts. For example, Alex Gunza, from Digital Lab Ukraine, explained on a YouTube channel for Google Ads experts that even large, trusted accounts with large spending limits of up to $100,000+ can get banned as Google rolls out more AI algorithms. However, many of these banned trusted agency accounts are often unbanned within 3 to 5 days without the affiliate needing to do anything.
Some affiliates report successful campaigns lasting 3 to 6 months using just 2 or 3 trusted agency accounts. They emphasize that traffic quality is crucial. High conversion rates and low audience bounce rates help these accounts stay active longer.
It's also important to note that the ideal number of accounts for sending traffic from Google Ads to grayhat verticals can depend on several factors:
Gambling advertising is always a tricky area where affiliates have to tread carefully. Google is well aware of this – gambling can lead to addiction and financial problems for users, and the company doesn't want to be associated with these issues. Plus, gambling is often linked to fraud and money laundering, which further damages its reputation.
Now, here are a few of the main factors that will make life difficult for gambling affiliates in Google Ads in 2024:
These types of accounts offer several key advantages. First, they allow you to reduce the number of regular farmed accounts you need to manage as you scale up your campaigns. This means lower costs for acquiring and warming up new accounts, which positively impacts your overall return on investment.
Another benefit is the ease and speed with which you can obtain new accounts. When you need more accounts, you can easily and quickly get them from the agency, rather than waiting for hours to have them transferred from a different source or seller. This agility lets you not only run your main campaigns, but also quickly test new ideas, as you can set up a new account with just a click and a Gmail address.
Below are a few more benefits of Google Ads trusted agency accounts:
However, with trusted agency accounts, you only need 2–3 accounts to get good results. If one of these accounts gets banned, you can quickly set up a new one and easily transfer any leftover budget. This makes trusted agency accounts much more flexible and efficient to work with.
To succeed with Google Ads in the gambling vertical in 2024, the key is to focus on a few important things. First, use high-quality accounts – either a small number of trusted agency accounts or carefully managed regular accounts. Second, strictly follow Google's advertising policies and guidelines to reduce the risk of accounts getting banned.
By taking this comprehensive approach, you can increase your profits and reduce the risks in your Google Ads gambling campaigns.
Quality over quantity: Insights from experienced affiliates
After looking at what experienced affiliates are saying in online forums and chat groups, we've found that they generally recommend focusing on a smaller number of high-quality accounts – around 5 to 10 – that have a good history and are highly trusted.
Google has been making it more challenging to use multiple accounts effectively with their recent updates. Their algorithms are getting smarter and better at detecting and blocking schemes that involve lots of accounts.
With recent updates, Google has made it harder to manage a lot of accounts effectively. Their algorithms are getting smarter at spotting and blocking strategies that use multiple accounts. For example, Alex Gunza, from Digital Lab Ukraine, explained on a YouTube channel for Google Ads experts that even large, trusted accounts with large spending limits of up to $100,000+ can get banned as Google rolls out more AI algorithms. However, many of these banned trusted agency accounts are often unbanned within 3 to 5 days without the affiliate needing to do anything.
Some affiliates report successful campaigns lasting 3 to 6 months using just 2 or 3 trusted agency accounts. They emphasize that traffic quality is crucial. High conversion rates and low audience bounce rates help these accounts stay active longer.
It's also important to note that the ideal number of accounts for sending traffic from Google Ads to grayhat verticals can depend on several factors:
- Traffic volume: If you plan to generate a large volume of traffic, you'll likely need more accounts. A single account, no matter how well-prepared, may not be able to handle massive traffic levels without a high risk of getting banned by Google.
- Geo sensitivity: Google's algorithms are often more sensitive to certain types of ads, like gambling, in specific countries or geos. If you're promoting gambling offers in more sensitive geos, you might need a larger number of accounts to avoid frequent bans.
- Offer type: Whitehat offers (those that are fully compliant with Google's policies) may require fewer accounts to run effectively. However, grayhat offers (those that bend or break the rules) typically need a larger number of accounts to spread the risk and maintain consistent traffic flow. Trusted agency accounts can be helpful in this regard, as they can simplify the process and potentially save money, even when working with grayhat gambling offers that may be riskier.
- Experience level: Experienced affiliates who are very familiar with Google Ads and navigating policy issues can often manage with fewer accounts. Beginners, on the other hand, should have more backup options available to ensure they can continue their campaigns even if some accounts get banned.
Why Google doesn’t like gambling offers
Gambling advertising is always a tricky area where affiliates have to tread carefully. Google is well aware of this – gambling can lead to addiction and financial problems for users, and the company doesn't want to be associated with these issues. Plus, gambling is often linked to fraud and money laundering, which further damages its reputation.
Now, here are a few of the main factors that will make life difficult for gambling affiliates in Google Ads in 2024:
- Strict moderation: Google's algorithms may flag even compliant offers as rule violations, leading to bans. This can happen if the offer is seen as breaking the advertising platform's rules or the laws of the target geo.
- Targeting limitations: Google doesn't allow gambling ads to be shown to certain groups, like people with low incomes or those with a history of gambling addiction. This makes it harder to reach the right audience.
- Frequent account bans: Even if an affiliate follows all the rules, their account may still get banned due to suspicious activity. This can include a lot of clicks from one geo, using a VPN, or unreliable payment methods.
Quantity isn't everything: How to make each Google Ads account effective
Having a bunch of accounts doesn't guarantee success if they aren't warmed up, configured, and optimized properly. Here are some key aspects to help you get the most out of each Google Ads account:- High-quality content and ad creatives: If you're not great at web design and copywriting, it's better to hire professionals to create content for your ads. Don’t skimp on hiring good copywriters and designers. The better your ads are, the higher the chances of passing moderation and attracting users at the lowest cost.
- Precision targeting: Make the most of the targeting options in Google Ads to deliver ads to the right audience and avoid wasting your budget on people who aren't interested in your offer.
- A/B testing: Experienced affiliates who have been running gambling campaigns on Google Ads for years recommend constantly experimenting with different campaign settings, ad texts, and keywords. However, if a setup is bringing in stable profits, it's best not to change it. It’s easier, safer, and cheaper to start a new ad campaign with adjustments.
- Regular analysis and optimization: Continuously tracking key performance indicators and making timely changes to your campaigns is very important when running ads for gambling offers in Google Ads.
Maximizing profits with trusted agency accounts
Earlier in the article, Google Ads trusted agency accounts were frequently highlighted as a valuable resource for running profitable campaigns.These types of accounts offer several key advantages. First, they allow you to reduce the number of regular farmed accounts you need to manage as you scale up your campaigns. This means lower costs for acquiring and warming up new accounts, which positively impacts your overall return on investment.
Another benefit is the ease and speed with which you can obtain new accounts. When you need more accounts, you can easily and quickly get them from the agency, rather than waiting for hours to have them transferred from a different source or seller. This agility lets you not only run your main campaigns, but also quickly test new ideas, as you can set up a new account with just a click and a Gmail address.
Below are a few more benefits of Google Ads trusted agency accounts:
- Higher trust from Google: Trusted agency accounts are less likely to be banned at the outset, which provides a significant advantage in terms of stability and reliability. Additionally, these accounts allow for rapid increases in daily budgets, enabling affiliates to scale their campaigns quickly and effectively.
- Advanced functionality: Affiliates gain access to a broader range of targeting and optimization tools when using trusted agency accounts. This advanced functionality can lead to more precise and effective advertising campaigns, ultimately driving better results.
- Dedicated support: One of the standout features of trusted agency accounts is the dedicated support provided by Google specialists. Affiliates receive faster assistance compared to those using regular farm accounts. This quicker response time can be crucial in resolving issues and optimizing campaigns.
- Simplified payment solutions: With trusted agency accounts, there is no need for the constant search for reliable payment solutions or the use of expensive proxies. For example, YeezyPay allows you to top up your account with cryptocurrency without the burden of unreasonably high commissions.
Conclusion
The ideal number of Google Ads accounts you need for gambling campaigns can vary based on several factors:- Type of account (regular vs. trusted agency account)
- Ad settings
- Geo
- Budget
However, with trusted agency accounts, you only need 2–3 accounts to get good results. If one of these accounts gets banned, you can quickly set up a new one and easily transfer any leftover budget. This makes trusted agency accounts much more flexible and efficient to work with.
To succeed with Google Ads in the gambling vertical in 2024, the key is to focus on a few important things. First, use high-quality accounts – either a small number of trusted agency accounts or carefully managed regular accounts. Second, strictly follow Google's advertising policies and guidelines to reduce the risk of accounts getting banned.
By taking this comprehensive approach, you can increase your profits and reduce the risks in your Google Ads gambling campaigns.