The Social Bar ad format presents a completely innovative approach to monetizing websites, catering to publishers generating desktop or mobile traffic. In this guide, Victoria, the Head of Publishers Support at Adsterra, will guide you through the fundamentals of Social Bar monetization. You'll discover the seamless process of placing ad codes on websites and kickstart your journey towards increased profits.
Let's dive right in!
What is the Social Bar monetization format?
The Social Bar is a user-friendly display ad format that is easy to install and offers various visual designs. When integrated into a publisher's webpage, it resembles friendly notifications, icons, or widgets.
Unlocking High CPM Rates for Publishers
The Social Bar is designed to display different ads in rotation, ensuring that each user encounters a variety of relevant advertising offers.
The "Social" component serves as the secret ingredient, allowing ads to resemble notifications, dynamic icons, chats, or Instagram stories, prompting a multitude of clicks.
Key advantages of the format
Publishers no longer have to seek the prime spot as they did with banners or native ads. The Social Bar seamlessly appears as a push notification or a pop-up widget. Unlike pop-ups, it doesn't obstruct web content (courtesy of dynamic iFrame technology), enhancing usability and effectiveness.
While it may resemble a native notification, it's not a web push modification. Let's explore the reasons why.
Distinguishing Features of Social Bar Compared to Banners and Web Push Ads
Unlike web push ads, Social Bar units operate independently of browser subscriptions. Therefore, all your visitors will have visibility, allowing you to monetize your entire traffic.
With no subscription dependencies, Social Bar creatives function seamlessly across all browsers and operating systems.
Two key reasons why ad-blockers favor this next-gen format are its lack of fixation to a specific page location, unlike banners, and its lightweight ad code that doesn't impact page loading speed.
In summary, Social Bar stands out by enabling the display of ads to all website visitors without exceptions, ensuring no loss of traffic.
Now, let's delve into its primary advantage—the CPM rate.
Want to try Social Bar?
Sign up with Adsterra and easily copy/paste the provided ad code onto your webpage. Alternatively, reach out to our managers for assistance through the live chat!
Try Social Bar Now
Sign up with Adsterra and easily copy/paste the provided ad code onto your webpage. Alternatively, reach out to our managers for assistance through the live chat!
Try Social Bar Now
Reasons Behind the High CPMs with Social Bar Monetization
As we've recently discovered, Social Bar offers a ray of hope in the turbulent ad market. How does it impact publishers' income? Directly! It delivers excellent CPMs, primarily due to the following reasons:
1. Advertisers with Generous Payouts
Since its initial introduction, Social Bar has drawn attention from leading verticals. E-commerce brands utilized it for seasonal sales, software platforms increased clicks through push alerts, and gaming advertisers promoted browser games with multimedia.
Today, publishers can anticipate a consistent flow of offers from Social Bar. Advertisers are particularly inclined to offer higher payouts for Tier 3 traffic when opting for Social Bar traffic.
2. Great CTRs that impact CPM rates
The click-through rate is a crucial indicator of traffic performance. Despite having a substantial number of visitors and ad impressions, if they fail to convert into clicks, advertisers may lower your CPMs (the cost of 1,000 impressions as determined by advertisers).
With Social Bar traffic, the CTRs stand out as some of the highest in the market, reaching up to 30 times higher when compared to Web Push. More clicks translate to higher profits.
Adsterra provides publishers with the ability to monitor key statistics and manage profits. Keep track of changes in your CPM, analyze the number of clicks your traffic generates, and identify the GEOs that prove to be lucrative through your Statistics Dashboard.
3. Ads are User-Friendly, Highly Viewable, and Engaging
This point is closely connected to the previous one. Overcoming banner blindness is a significant challenge for maximizing profits. With Social Bar, publishers can leave this concern behind and elevate their monetization efforts.
Users, particularly younger digital natives, gravitate towards advanced experiences. Social Bar incorporates engaging techniques commonly found in social networks: signals, vibrant elements, and notifications. Positive vibes are something every user seeks, enhancing the overall user experience.
Immediate Monetization with Social Bar: Examples
By implementing just one line of code, publishers can integrate the most innovative ad format that enhances engagement and delivers favorable CPM rates. Webmasters have achieved remarkable revenues, ranging from $100 to $400 in just 5-7 days.
Our partners who generate traffic from Brazil, France, and the U.S. have permitted us to showcase early results with ads. Additionally, we've included examples from various website categories such as MP3, Streaming, and URL shorteners. For instance, a webmaster running a file conversion service managed to earn $335.7 in just 5 days!
Boost CPMs with Interstitials. Now Included in Social Bar
An undeniable success in the market, the Interstitial format is currently in high demand among advertisers. With a growing need for more traffic each day, every publisher has the opportunity to significantly boost their profits.
Interstitials fit any OS and allow for record monetization
Getting Started with Social Bar Monetization: A Step-by-Step Guide
This guide wouldn't be comprehensive without providing instructions on how publishers can install Social Bar on their websites and commence the monetization of traffic. Here is a straightforward step-by-step flow.
1. To explore all Adsterra ad formats, kindly sign up or log in as a publisher. During the sign-up process, you will need to verify your email before your account is successfully created.
2. Upon registration, log in to your account. The first step is to add a website to Adsterra. Click on any of the ADD WEBSITE buttons to proceed.
3. In the pop-up window, complete the necessary fields. Enter your domain name and select the website category (representing your traffic). This information aids our algorithms in delivering the most relevant ads to your site.
4. In the Available Ad Units field, choose Social Bar.
5. Click ADD.
6. Your newly added website will initially have a Pending Status. Please wait while we verify it, which typically takes a couple of minutes. Once verified, the status will change to Approved.
7. Once you observe that your website status has been approved, click on All codes – Get code and copy your Social Bar script. Pay close attention to the instructions; you will be required to paste the code before the “</body>” tag on your web page.
! Occasionally, the Pending status may not change to Approved immediately. In such cases, check your email. If your website has been approved, you will receive the ad codes from us via email.
How to Integrate Social Bar on a Previously Added Website
If you wish to include Social Bar on a website where you have already placed ad codes, locate your domain on the Websites tab. Click on Add code and select Social Bar from the Available Ad Units field. Copy and paste the script after obtaining the code.
How to Implement Social Bar Scripts on a Website
Please ensure to insert the ad code directly above the closing “</body>” tag. Open the HTML view of the page where you intend to position Social Bar.
Press Ctrl+F (Win) or Control+F (Mac) and enter "/body" into the search window. You'll locate a section of code on your website resembling the image below. Place the copied ad code just before this tag.
Adding Social Bar into a WordPress-Based Website
There are two methods for adding Social Bar codes to a WordPress-based website. You can either display it on all pages or select individual pages.
To install the code on every page, you need to edit the Theme. Navigate to the Appearance section and select Theme Editor. You'll find a list of theme files (Theme Footer, Theme Header, Main Index template, etc.). Choose Theme Footer as it's where the “</body>” tag is located.
Insert the code before the “</body>” tag.
You can also add Social Bar using Custom Widgets.
- Navigate to Appearance and choose Widgets;
- Pick the 'Custom HTML' widget and select from various theme widgets;
- Click Add Widget and insert the Social Bar code;
- Save your changes.
Integrating Social Bar Scripts with Elementor
Elementor is a visual editor specifically designed for WordPress. Using this editor, you can insert the Social Bar code as HTML into any page or post. Here's a simple guide on how to do it:
1. Create a new page or click 'Edit with Elementor' (hover the mouse over the page name to see this option).
2. In the Elements panel, navigate to GENERAL and find the HTML option.
3. Drag and drop the HTML element onto your page.
4. Paste your HTML code directly into the HTML Code box.
5. Click UPDATE (if you’re editing an existing page) or PUBLISH if you’re creating a new one.
Adjusting the Placement and Frequency of Social Bar
If you desire your Social Bar to be fixed in a specific location on the web page, it's advisable not to alter the recommended location of the ad code. Reach out to our managers via the live chat icon, and they will assist you accordingly.
Avoid adding multiple Social Bar codes to the same page, as this won't enhance the frequency of users seeing ads. Instead, inform our manager about how often you want your visitors to view ads, and they will configure all necessary settings.
Monetize Your Website with Social Bar: Additional Benefits for Publishers and Webmasters
Let's recap the advantages that publishers can experience (and profit from) by incorporating Social Bar on their websites. While we've previously highlighted the CPM-boosting capabilities of the format, let's delve into WHAT makes it achievable:
Social Bar allows publishers to utilize all traffic without the need for browser subscriptions.
Native and non-disruptive ads seamlessly blend into any website interface.
️ Only a single line of lightweight code is required for instant Social Bar monetization.
Social Bar alone has the potential to generate profits equivalent to that from multiple ads.
Higher Click-Through Rates (CTRs) lead to higher CPMs.
The AI-powered optimization algorithm ensures that visitors are presented with the most relevant adverts.
The highly sought-after Interstitial format can further enhance your earnings!