Adding to the points above, the fastest way I have seen dating sites earn real authority is original data. You already sit on anonymised member behaviour, so turn it into small studies, things like which weekday gets the most first messages, average reply times by age group, or how opening lines affect response rates. Journalists and lifestyle bloggers love that kind of angle around Valentine's Day, summer and the January dating spike, and those mentions bring the editorial links that thin profile pages never will. Pair it with a proper advice section written by someone who knows the space, covering first date safety, profile writing and scam warning signs. Those guides rank for informational searches, build trust with new visitors, and give you pages worth linking to internally from your signup flow.