Features of work with the target audience of Japan
Japan is a country in the Pacific ocean; a place where the sun rises. An amazing state with an amazing history. The capital of the country is Tokyo. The population of Japan exceeds 126 million people. It is a developed country with a very high standard of living (seventeenth place in the human development index). Japan has one of the highest life expectancy (82.12 years in 2009) and one of the lowest infant mortality rates.
In addition, this state is a great economic power and occupies the 3rd place in the world by nominal GDP.
In the population, a larger percentage are the Japanese themselves. National minorities include the Ryukyuans , Koreans, Chinese, Filipinos, Japanese Brazilians and Japanese Peruvians. The vast majority of Japanese practice Shintoism and Buddhism. The official language is Japanese.
The country is a surprisingly well-developed, advanced. And it is not surprising that almost 80% of the population are Internet users. 90% of Internet users are between the ages of 13 and 59. More preference is given to mobile traffic, namely 85%.
Now, by tradition, let's talk about gambling. In Japan any gambling is prohibited by the Criminal Code of the country. The only acceptable option to have fun are bets on horse racing and car racing. Lotteries and sweepstakes are held under special laws for entertainment purposes for the population, the income from such events is at the expense of the state or regional governments.
Of course, we understand that, as in any other country, the laws are designed to violate them. That is why the local Japanese organized criminal group, namely the Yakuza, are engaged in the organization of underground casinos. In particular, they organize commercial Mahjong tournaments where cash prizes are drawn. In addition, there are mobile gambling sites in Japan, most of which work without a license and hide their activities in all ways.
Nowadays, the public and government officials are discussing the legalization of casinos. However, a positive decision has not yet been made.
This GEO is the most attractive for foreign online casinos, because the state simply can not track their activities. That is why the Japanese use mobile applications for games and betting in bookmakers which are also banned in the country.
What can we tell you about the citizens of this country, so that you better understand your target audience?
- The Japanese are considered one of the most hardworking nations. Their desire to work grows into a real workaholism. In Japanese there is even the word 過労死 / karōshi/, translated into Russian as " death from overwork”, and with this diagnosis in Japan about 10,000 people die every year.
- The Japanese are inquisitive and curious. They like to build theories, test them and test them to a victorious end.
- A small difficulty may arise from the fact that the Japanese are law-abiding and fearful. They respect and love their country, and therefore they need to be convinced that there is nothing wrong with the casino, from which they are so carefully protected.
- Solving certain problems, the Japanese act on the basis of their previous experience, and not by abstract constructions. Faced with difficult situations, they approach them from a utilitarian perspective. Many researchers of the Japanese national character emphasize that the Japanese immediately accept what is of practical value for them. This corresponds to a kind of Japanese logic of thinking: it is based more on the circumstances than on the given principles.
What social networks do the Japanese use every day?
1.Instagram is the first popular social network in the land of the rising sun. Basically, the Japanese spread their selfies and food, lots of food.
2.Facebook is very popular among residents. Here they mostly write huge posts about their lives, as well as communicate with their friends foreigners.
3.YouTube-well, the Japanese are fond of it. They like to create channels with video clips on the type of karaoke, so that others appreciate their talents. They love videos of car accidents on Russian roads. They even gave a name and created a tag – おそロシア(jap. osoroshia is a fusion of the words "osoroshi: “ – scary, frightening and ”roshia” - Russia“, respectively”frightening Russia").
4.NICONICO-the Japanese have their own version of YouTube. Here there are people who are fans of the anime, vocaloids, as there are lots of covers of high quality and beautiful video. Also here you can see the passage of games on smartphones, live broadcasts of programs, TV series, baseball games, etc.
5.AMEBA is a Japanese social network that focuses on the topic of blogging. Here you can read models, musicians and other famous people. Naturally all again in Japanese. Many Japanese and foreigners are sitting here because of the games. The most popular is called pigu,it is possible to create a character and a house for it, to perform tasks and get paid for it for different goods in the game, have fun and meet people, even stars!!
6. LINE is messenger, which is impossible to avoid, because every Japanese with the smartphone has Line. Not to have Line for Japanese is as amazing as not to have VK account for the Russian.
If you want to work with Japan offers, please, text our manager timursplitpro
[automerge]1596186040[/automerge]
Manual: increase the income with revshare on gambling sites without increasing traffic
Hello, everyone, Artem Prokofiev is in touch.
Let's go!
This manual will be useful for those who make sites dedicated to casinos or betting: as a rule, these are reviewers, where we can find the ratings of casinos / bookmakers and special articles for "players".
For example:
1) The Pogg
2) VegasSlotsOnline
3) Tops Casino Online
I think it's enough to know which sites we're talking about. All these examples are dedicated to foreign countries, but russian people create same sites for russian market. Many of them are working with us, so we cannot show links to their resources. And everyone who doesn't work with us will be showed sooner or later 
))
We will not tell you in this manual how to create such a site, because while we are far from SEO promotion, we are real professionals in the monetization of these resources, because we know all the trends in the gambling market and actively buy advertising on such sites and convert traffic with ROI more than 100%. Now we write this manual, so each site owner could increase their income and, at least, think about choosing Gambling.pro as a reliable partner in gambling offers. Working with us, you would have learned about this topic lots of months ago, because all our partners have been earning almost twice as much from their sites than usual.
I will tell you how we have come to this approach in general, what kind of thoughts and knowledge helped us to develop this approach:
Fact 1: For the last 5 years Internet traffic has passed from desktop to mobile, everybody is watching sites from phones, 80%+ of traffic on the site is now mobile.
Fact 2: 70-80% of all mobile traffic is Android.
Fact 3: Working in other niches, we have found out that if a person installs a mobile application of a casino, he is 2 times more likely to return there, so he makes deposits oftener, which directly affects the income of a casino. The players more often come back because the application is always near and he is also getting push notifications, which can return him.
Now let's combine FACT #3 and think how we can introduce these people not just to the site, but also to mobile application? How can we make them come back more often.
The answer is simple: add a button to install the application instead of going to the casino site (you can use the Google icon), this button is shown only when we see that a person came from mobile traffic and with android, and as we understand from Fact #1 and #2 - it's about 60-70% of total traffic.
You want to know how to get a mobile casino app because most brands don't have one. Especially the one which will register that player is attracted by you. There are 2 options to solve this problem:
1) Make your own .APK application, which in webview will open your referral link and in fact work as a browser, but it will be like an application on the desktop of the player's phone. When a person pushes the button, he starts downloading that app and then he has to install it. (You do not need to put the application into Play Market).
2) (HIT!) Make a PWA application, when a player presses the button, the application will be immediately installed on the phone. PWA apps have a much better conversion rate than APK apps.
Test your application to see if it works properly. Mini checklist:
1) It is necessary to save the state of the built-in browser (webview) for the user (session, cookies, localstorage) and to restore it at the next opening of the site. SO THAT A PERSON DOES NOT HAVE TO LOG IN AGAIN
2) Insert Firebase and Onesignal SDK to be able to send push-notification with URL links
3) When a webview opens on top of the site, on the left there should always be a button back, which will open the previous page in the webview (roughly speaking, a user surfs the sections of the site in webview, and there is a button that will bring him back to the previous page) - BUTTON BACK IN WEBVIEW
4) When turning the phone, the browser must adapt
For all publishers Gambling.pro provides personal mobile applications .apk and PWA. Simply register and write to your manager that you would like to receive the app for offer and get it within 24 hours. We have more than 750 offers on any GEO (it is the biggest choice on the market and there is a lot of exclusivity for different countries, which have a very high conversion rates).
Add mobile app installation button to your ratings and increase the profit on mobile android traffic with
Thank you all for your attention!
If you want to work with us, please, text our manager timursplitpro
[automerge]1596467044[/automerge]
Features of work with the target audience of Italy
In order not to waste time, right from France we decided to go to Italy. It was Italy that became the first country in the world where the Il Ridotto gambling house was opened in 1638.
Italy is a country located in the heart of the Mediterranean with a population of just over 60 million people. Almost the entire population is Catholics, and this is not surprising, because the center of all Catholic life is Vatican City State, located in Rome.
From an economic perspective, Italy ranks 28th in terms of GDP per capita.
In contrast to France, Italy is far behind in terms of wages. The average salary is about 2000 euros. However, the salary of different employees may differ by 11 times, which is unacceptable for France, for Germany, and even for small Ireland.
As we said before, Italy became the first country in the world where the casino was opened. Like the French, Italians considered gambling a fascinating hobby and only aristocrats were worthy of it. Although Italians are ardent Catholics, and the Church never welcomed gambling, still their warm heart could not live without a game. At that time, the gambling house was opened with one goal - to raise more money for the treasury. Large and small casinos started opening all over the country, and when the mafia appeared in the second half of the 19th century, different clans quickly distributed all the establishments among themselves.
In 1919 all gambling houses were closed at the legislative level, and when in 1922 Benito Mussolini headed the government, he decided that closing the casinos would do no good and came up with a whole scheme for building casinos that had to intercept local residents and prevent them from filling the pockets of casinos in other states. There are only 4 gambling houses operating in Italy since then: on the border with Switzerland in Campione, on the border with France in Sanremo, and near the Mont Blanc tunnel, and also in Venice, for all those who heading to Slovenia.
Why do we like the target audience of Italy, and what kind of people are Italians?
- Italians, like all southerners, are very hot-tempered people. Excitement is in the southerners ' blood.
- Unfortunately for Italians and fortunately for us, due to the fact that there are not so many gambling houses in the country, all game lovers have begun to go online. Ordinary casinos today work mainly for wealthy tourists who come not only to relax, but also to try their fortune.
- Italians love to enjoy life in all its forms. They live relaxed and try not to worry if there's nothing they can do. Italians really know how to enjoy life, Siesta is proof of that. So the main thing in the game is the process, not the result.
- Italy was the first European country that officially allowed online casinos. In 2010, online gambling was legalized in the country. All persons over the age of 18 can freely play cards or spin slots.
- Italian laws are considered the most optimal and loyal to online gambling business.
- The number of Internet users reaches approximately 60% of the population. This is important because Italians are very sociable, and Italians use social networks more often than other Europeans, so mobile Internet prevails. This is faster and easier.
Now about social networks, and where to look for Italians?
1. Facebook is the most popular network for sharing content.
2. WhatsApp is a leader among messengers.
3. Instagram - surprisingly, but only 6% of Internet users in Italy use this social network, this is also important to take into account when working and not to get your hopes up.
4. Search traffic. Buying traffic from the contextual advertising for common keywords and key requests of competitors. You can contact us and ask for the keywords of your competitors ' brands and we will give you them.
5. Mobile apps. Average conversion rate from click to registration is 1 to 5, from registration to deposit is 1 to 20. As you know, we give our webmasters ready-made Google Play|App Store mobile apps. Text your personal manager to get the app/find out about the availability of apps.
Here we finish our story about Italy and we suggest you work with this GEO.
If you want to work with Italian offers, please, text to our managers @GamblingProMax or @GamblingProStas on Telegram.
We have lots of cases in Russian language, unfortunately, we haven’t translated all of them yet, but with the help of translator you can read them all on gambling.pro/case1.
