I have a keyword I rank #4 on Google for from my laptop, but page 3 for on my iphone!!! What am I missing here, that Google drops my rank back so far on mobile? Could things like load speed be a big SEO factor? Page size? Layout? Are those kind of things weighted more than on-site and off-site markup + social signals? Is there some type of markup that I could look to, or back away from when optimizing so I am not dropped so far back for mobile? I can't do too much about load speeds I think, a little optimization, but there is almost just text and a few graphics on my mainpage, nothing too intense....
Any help is super appreciated....
Any help is super appreciated....
