The best technique is to provide better user experience through content, information, and website. There come several technique under this including responsive web design, fast page speed, information rich content.
You could take help of online seo services most of which are paid and free. Such services provide videos and tutorials for getting information from there.
Reduce plug ins and also Jquery files that run on your home page. Take webmaster tools or Search Console help. Open your account and Click on Other Resources-> Page Speed Insights and follow its instruction.
Add and link other pages on your home page to reduce bounce rate of your website so that online users could visit them. Also add some informative webpages to your website.
The third option is very useful and it is displayed in url too. If you create its sub domain then it would be useful in case if you do not want its optimization. Pages after main domain are generally created to add new information or nice.
Bounce rate of your website could be decreased through having some other interesting pages such as blogs and articles, images gallery, video gallery etc.
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