Pros:
A good theme with a great potential
Fair amount of categories to choose from. Neither too cluttered nor too less.
A good amount of posts for the reviewer and not a fresh out of the bakery website.
Nice overall setup.
Cons:
A very dull and boring logo and the banner
Footer...
RDB, it will be fake traffic. Google has complex algorithms which detect sudden increase in traffic and then sudden decrease. Most probably you wouldn't get any good amount of money out of this but a risk to get banned.
procedure is same as above. If the link NEEDS to be clicked and there is no further way/anything else to display/drive the user to then its on the same tab. If the link is optional then it goes to the new tab.
Try to lose the 10s of exclamation marks in the footer. Also, the logo and the theme aren't matching in terms of effort put to create them. Good luck for the rest of the development.
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