Big Betty Partners: A Leading iGaming Affiliate Platform

Four Nominations for Betty. We’d Appreciate Your Vote.

Big Betty Partners is shortlisted for the Ace Alliance iGaming Awards 2026 and the Affiliate Space Awards 2026. That’s four nominations, and you can back us in every category.

If you work with Betty, have talked deals with us, or have met the team at a conference, we’d love your support. Our name is on the ballots. Over to you.

Ace Alliance iGaming Awards 2026

You’ll find Betty in:

• Best Affiliate Program

Here’s how to vote:

1. Open the Ace Alliance voting page.
2. Select Big Betty Partners under Best Affiliate Program.
3. Enter your first name, surname, company, and email, then submit. Done.

Deadline: October 23, 2026. The final result combines community votes with the judges’ assessment.

Affiliate Space Awards 2026

You can support Betty in three categories here:

• The Rising Star Of The Year
• The Best Gambling / Betting Affiliate Program
• Marketing Star

Here’s how:

1. Open the Affiliate Space Awards voting page, click Vote Now, then LET’S START.
2. Accept the terms and enter your name, email, company, country, Telegram, and position.
3. Choose Big Betty Partners in all three categories above and complete the form.

Deadline: November 1, 2026.

The team already has Best Newcomer, Marketing of the Year, and Affiliate Program of the Year to its name. We’d love to add to that list, and we’d appreciate your help.

Betty always likes hearing, “Good work.” This time, there’s a voting form for that.

Vote for Big Betty Partners at Ace Alliance by October 23.
Back us at Affiliate Space Awards by November 1.



iGaming Trends 2027: What’s Worth Your Budget, Pal?

Planning next year’s campaigns? SOFTSWISS’s full 2027 iGaming Trends report gives you plenty to work through: traffic channels, AI search, creator partnerships, and player retention. We picked five takeaways for affiliates. Betty is particularly interested in the part about where traffic earns its keep.

1. Several channels are competing for the budget
When asked which marketing channel would dominate in 2027, respondents ranked SEO 18%, streamers and influencers 16.8%, and affiliate marketing 16.2%. These are industry predictions, with the leading answers close together.

For affiliates: If a game review keeps attracting readers, try a video on the same game. There’s already interest in the subject. Work out who can make it and what it will cost, then track the registrations and commission it brings in. You’ll have some numbers to work with when deciding whether to make another.

2. Affiliates are running their own media brands
A review site can also have a YouTube channel, an active social audience, and paid campaigns to manage. SOFTSWISS describes leading affiliates bringing these activities under one roof. Producing all that content takes material, and providers have useful resources: Evoplay, Endorphina, and BGaming have launched affiliate hubs with game details, demo links, and visuals teams can use in their publications.

For affiliates: Ask your program for the materials and product information you need before scheduling content. Check that the game you’re covering will be available and easy to find when readers click through.

3. Reviews need evidence readers can check
Trust features prominently in the report. AI search adds another consideration: brand information can come from reviews, videos, and forum discussions.

For affiliates: Show what you tested, date the review, explain offer conditions, and link to sources. Keep those details current across your channels. This helps readers judge your recommendations and gives search systems clearer information to interpret.

4. Player retention deserves a place in campaign reviews
SOFTSWISS puts greater emphasis on retention and ongoing revenue. For affiliates, that means following referred players beyond their first deposit.

For affiliates: Compare campaigns over the same reporting period. Look at continued player activity, NGR, and accrued commission alongside acquisition costs. Bring those figures to your manager when discussing what to scale.

5. Creator partnerships need someone running the show
The hiring outlook points to demand for managers who know creators and understand conversion performance.

For affiliates: Agree on the audience, format, schedule, and tracking before booking a placement. Review the results together afterward. A busy chat during a stream gives you something to discuss; registrations and commission give you something to calculate.

Which of these is already changing how you work? Tell us in the comments. Betty’s listening.

We cover the findings in more detail, with comments from our Head of Affiliates and Head of Brand Marketing, in the full article on Big Betty’s blog →

Betty's Rome Address: H3-3050



Leave a little room in your Rome schedule for Big Betty Partners. We're heading to SiGMA World 2026, with traffic discussions on the agenda and a little fun waiting at the stand.

Betty's Rome file is already open. Watch the briefing before you book your slot.

When: 2–5 November 2026
Where: Fiera Roma, Rome, Italy
Stand: H3-3050
The team: Bohdan, Head of Affiliates, and his colleagues.

Bring a campaign you're planning or one that could use a second look. We'll discuss CPA, RevShare, and Hybrid, work through terms for your traffic source and GEOs, and take a closer look at tracking and statistics.

There's plenty to work with: nine iGaming brands across 20+ regions, CPA up to €600, RevShare of 25–60%, and Hybrid. Your traffic numbers and questions will help us get straight to the useful part.

Betty Has Packed More Than Business Cards
Stay a little longer after the meeting. Here's what's happening around you:

• A bar for our partners. Cocktail classics share the menu with an alcohol-free Bloody Mary and sparkling passion fruit lemonade. Pick your favorite and settle into the conversation.
• Two challenges. The Gold Bar Challenge gives you a few seconds to pull a gold bar from a transparent cube. The StopTime Challenge has a 10-second timer. Feeling confident? Let's see how that holds up at the stand.
• Quality merch worth making room for. T-shirts, power banks, and glasses cases you can keep using after Rome. Available while supplies last.

Betty will handle the hospitality. Bring the questions you'd like answered before your next launch.

Book Your Meeting with Big Betty

Big Deal Show Makes the SiGMA World Awards Shortlist. Vote by October 26



Big Deal Show, the first season of Betty Show, is shortlisted for Best Marketing Campaign 2026 at the SiGMA World Awards. Betty values the support of her partners and friends — and there’s a place for your vote.

Betty Show is our own show for partners. Season one put Betty in charge of a teleshopping studio, where partners exchanged Betty Points earned through FTDs for prizes from a catalog of 100+ items.

Back Betty in Three Steps

Voting closes on October 26, 2026. Here’s how to take part:

1. Open the SiGMA World Awards voting form and enter your first name, surname, email, and company.
2. Under Best Marketing Campaign 2026, select “Big Deal Show by Big betty Partners” — exactly as it appears in the form.
3. Submit your vote. Other categories are optional.

Voting is open to the public and the judges.

Meanwhile, season two, Betty’s Wish Wheel, is already underway: partners collect Betty Tickets for FTDs until December 1, 2026, ahead of the live show on Big Betty’s YouTube channel on December 4.

Betty’s keeping busy. Thanks for being part of the show.

Vote for Big Deal Show by October 26.