Recent content by Big Betty Partners

The lights are on, the studio is set, and Betty has finally given the wheel its first close-up. The official teaser for Betty’s Wish Wheel — Season 2 of the Betty Show is now live. It offers a first look at the game-show atmosphere, grand prizes, and the main event waiting for Big Betty...

iGaming Gamification: The Retention Numbers Affiliates Should Watch, Darling Gamified iGaming platforms can retain up to 75% of players over six months, compared with roughly 50% on platforms with limited gamification. Real-time personalized rewards can also lift Day-30 retention to 30-40%...

Big Betty at SBC Summit 2026 — Let’s Talk Terms Big Betty Partners is heading to Lisbon on 29 September – 1 October for SBC Summit 2026 at Feira Internacional de Lisboa & MEO Arena. Meetings are by appointment — book your 1:1 Bogdan, Head of Affiliates, and the team will be there to discuss...

Big Betty is back with Season 2 of her show: Betty’s Wish Wheel. Over three months, every eligible FTD earns you tickets for the live finale and brings you closer to prizes. The promo runs from September 1 to December 1, 2026. Here’s the mechanic: PPC + SEO — 2 Betty Wish Tickets per FTD ASO...

One night in Lisbon. One private villa. And your name needs to be on Betty’s list. The Big Betty Night is bringing the Big Betty Partners circle together for a private evening away from meetings, dashboards, and packed schedules. When: September 29, 7:00 PM Where: Palacete Virtvs, Lisbon...

Think 90% RevShare automatically beats 45%? That's a gas... until you read the fine print. This guide is for beginner and intermediate affiliates comparing gambling affiliate programs in 2026. Because the biggest commission on the homepage isn't always the biggest payment in your account. Money...

One FTD looks nice in the dashboard, darling. A player who keeps generating NGR month after month? Now we're talking scratch. The affiliates making serious money rarely judge a deal after the first payout. They watch retention, cohort performance, and lifetime value because that's where the...

Big Betty Is Shortlisted for the SBC Affiliate Leaders Awards 2026 Big news, darling. Big Betty has officially been shortlisted for the SBC Affiliate Leaders Awards 2026 in the Digital Marketing Campaign of the Year category. For us, this nomination is more than another achievement. It shows...

Every affiliate likes to debate CPA vs RevShare. Fewer affiliates sit down and calculate what each model actually earns. Here's the funny part. The same 100 visitors can produce completely different revenue, and it has nothing to do with your creatives, GEO, or traffic source. It comes down to...

Is the Biggest CPA Really the Best Deal? Not Always, Darling. A bigger CPA looks like an easy win. More money upfront, faster cash flow, case closed. But what if accepting an extra €110 today means giving up recurring revenue for the next year? According to iRev's 2026 analysis, a Hybrid deal...

ASO in iGaming: The Traffic Channel Too Many Affiliates Ignore Everyone's chasing cheaper clicks. The smarter question is whether you need to buy every player in the first place. ASO has quietly become one of the most efficient acquisition channels in iGaming. While many affiliates keep...

10 iGaming Affiliate Mistakes That Burn Your Budget, Darling Affiverse's 2026 research estimates that 95% of affiliate marketers never reach stable long-term income, and in iGaming, every setup decision matters. Clean tracking, disciplined testing, and patience beat guesswork every time...

Let's Talk Partnerships at iGB L!VE London In affiliate marketing, some deals start in dashboards. The best ones start with a handshake. That’s exactly why the Big Betty team is heading to iGB L!VE London. Traffic talks online, but partnerships grow face-to-face. A quick coffee can turn into a...

One Stage. One Finale. Big Deal Show goes live, bringing a completely new format to the affiliate market. Big Betty Partners launches the first iGaming TV sales show inspired by the golden era of 60s television. Live atmosphere, exclusive activities, valuable prizes, and Big Betty energy —...

CPA Network vs Affiliate Program: What Actually Scales? Traffic alone doesn’t print money, darling. Structure does. That’s the whole game in iGaming affiliate marketing. CPA networks help affiliates launch fast, test offers, and move quickly across different traffic sources. Affiliate...